We are all looking to make better connections with our customers to create lasting relationships and build trust. To do this, we need to meet our customers where they are... and in most cases, our customers have completed 80% of their buying journey before they connect with us. The most important thing we can do as small business owners and salespeople is to help them confirm that they've made the right choice, by using the tools we have in front of us. Speed, Good Communication and Expertise.
CRM's are secondary to our core skills and habits. In fact, when managed correctly CRM's simply become number generators. That's the power of The Selling Process.
Whether you own your own small business, are an account executive or are a manager in a larger organization, you need to build the skills and habits that match your customer requirements.